CREATIVE DIRECTOR & COPYWRITER
MATT MORIN
I could talk about my experience, the agency I founded or the clients I’ve worked on. But you’ll learn more about me by reading what my co-workers say.
“As a manager, he is compassionate, a great listener and always has your back. As a creative leader, he is inspiring, driven and able to balance the needs of his team with those of the client.”
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“I was constantly amazed at how doggedly he pursued new ideas and thoughtfully brought them into his thinking about our clients.”
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“Matt was wonderful to work with! He became a mentor to our entire in-house studio team and helped us to develop more mature and strategic work. Matt is a natural leader with a calming presence who is also relatable and makes those around him feel comfortable.”
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“His creative solutions are exceptional, and he motivates his team to deliver the same. He’s level-headed in the midst of any crisis.”
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“Matt’s a great character, always even-tempered, even under pressure and a very social spirit who believes that going to work should be fun.”
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“Matt loves what he does and it shows in the stellar work he creates for his clients. Hands down – best copywriter I’ve ever worked with.”
EXPERIENCE
Creative Director • Contrast DesignWorks • Palo Alto, CA
August 2023–Present
• Helped define, build and manage copy/content department
• CD on Okta, CCB, Anaplan, Duckhorn, Absolute
Creative Director • VSA Partners • SF, CA
January 2022–September 2022
• Hired to help grow the SF office
• CD on Google, Salesforce, Robern & GE Healthcare
Creative Director • Freelance • SF, CA
January 2019–January 2022
• Contract w/ Plastiq to launch new brand/strategy
• Contract w/ Unison build creative dept., lead strategy
Creative Director • Firewood Marketing • SF, CA
May 2018–January 2019
• Managed teams on Google SMB, Pay and Shopping
• On team responsible for multiple new business wins
Creative Director • Recreation • SF, CA
January 2017–May 2018
• Managed/oversaw all creative + creative strategy
• On team responsible for all new business
Co-founder & ECD • Arson • Oakland, CA
January 2013–January 2017
• Co-managed all agency business/creative/strategy
• Grew revenue 2x year-over-year
• Agency acquired in January 2017
Creative Director • Freelance • SF, CA
April 2011–January 2013
• Agencies: Publicis, Collaborate, Eveo, Hub Strategy,
Liquid, PJA, CBS Interactive, Sidecar (and others)
Creative Director • Real Branding • SF, CA
January 2009–April 2011
• CD on Michelob Ultra – grew billings 2000%
• Managed team of copywriters and art directors
Associate Creative Director • T3 • SF, CA
May 2008–January 2009
• Co-led creative at SF office
• On new biz team winning Facebook and Taco Bell.
Creative Director • Saatchi & Saatchi S • SF, CA
October 2007–May 2008
• Built, grew and led the creative department
• On Sr. Transition Team when bought by Saatchi
Associate Creative Director • Digitas • SF, CA
May 2004–October 2006
• Led creative on largest accounts (Schwab & Wells Fargo)
• Managed large staff of creatives + freelancers
Please see my LinkedIn for less recent positions.