I'm flattered you want to know about me. Luckily my co-workers can tell you quite a bit. Thanks co-workers!
“As a manager, he is compassionate, a great listener and always has your back. As a creative leader, he is inspiring, driven and able to balance the needs of his team with those of the client.”
“I was constantly amazed at how doggedly he pursued new ideas and thoughtfully brought them into his thinking about our clients.”
“Matt was wonderful to work with! He became a mentor to our entire in-house studio team and helped us to develop more mature and strategic work. Matt is a natural leader with a calming presence who is relatable and makes those around him feel comfortable.”
“His creative solutions are exceptional, and he motivates his team to deliver the same. He’s level-headed in the midst of any crisis.”
“Matt’s a great character, always even-tempered, even under pressure and a very social spirit who believes that going to work should be fun.”
“Matt loves what he does and it shows in the stellar work he creates. Hands down – best copywriter I’ve ever worked with.”
EXPERIENCE
Creative Director | Freelance | SF, CA
Various times, March 2011 - Present
• Both agency + client side work.
•Traditional advertising, brand, all kinds of digital, social, video, DM, email, you name it.
Various times, March 2011 - Present
• Both agency + client side work.
•Traditional advertising, brand, all kinds of digital, social, video, DM, email, you name it.
Creative Director | Contrast DesignWorks | Palo Alto, CA
July 2023–June 2024
• Helped define, build and manage copy + content department
• CD on Okta, CCB, Anaplan, Duckhorn, Absolute
July 2023–June 2024
• Helped define, build and manage copy + content department
• CD on Okta, CCB, Anaplan, Duckhorn, Absolute
Creative Director | VSA Partners | SF, CA
January 2022–October 2022
• Hired to help grow the SF office
• CD on Google, Salesforce, Robern & GE Healthcare
January 2022–October 2022
• Hired to help grow the SF office
• CD on Google, Salesforce, Robern & GE Healthcare
Creative Director | Plastiq (contract) | SF, CA
April 2020–January 2022
• Launched new brand
• Rolled out marketing for nearly a dozen new products/features
April 2020–January 2022
• Launched new brand
• Rolled out marketing for nearly a dozen new products/features
Founder | The San Francisco Egotist | SF, CA
May 2010–January 2022
• Launched and ran the famous SF Egotist advertising website
• Posted as many as a dozen times a day for over a decade
• Created original written and video content monthly
May 2010–January 2022
• Launched and ran the famous SF Egotist advertising website
• Posted as many as a dozen times a day for over a decade
• Created original written and video content monthly
Creative Director | Unison (contract) | SF, CA
August 2019–April 2020
• Built and managed internal creative department
• Partnered with executive, legal, growth, PR, HR event and product teams
August 2019–April 2020
• Built and managed internal creative department
• Partnered with executive, legal, growth, PR, HR event and product teams
Creative Director | Firewood Marketing | SF, CA
May 2018–January 2019
• Managed teams on Google SMB, Pay and Shopping
• On team responsible for multiple new business wins
May 2018–January 2019
• Managed teams on Google SMB, Pay and Shopping
• On team responsible for multiple new business wins
Creative Director | Recreation | SF, CA
January 2017–May 2018
• Managed and oversaw all creative + creative strategy
• On team responsible for all new business
January 2017–May 2018
• Managed and oversaw all creative + creative strategy
• On team responsible for all new business
Co-founder & ECD | Arson | Oakland, CA
January 2014–January 2017
• Co-managed agency
• Grew revenue 2x year-over-year
• Agency acquired in January 2017
January 2014–January 2017
• Co-managed agency
• Grew revenue 2x year-over-year
• Agency acquired in January 2017
Creative Director | Real Branding | SF, CA
January 2009–April 2011
• CD on Michelob Ultra – grew billings 2000%
• Managed team of copywriters and art directors
January 2009–April 2011
• CD on Michelob Ultra – grew billings 2000%
• Managed team of copywriters and art directors
Associate Creative Director | T3 | SF, CA
May 2008–January 2009
• Co-led creative at SF office
• On new biz team winning Facebook and Taco Bell.
May 2008–January 2009
• Co-led creative at SF office
• On new biz team winning Facebook and Taco Bell.
Creative Director | Saatchi & Saatchi S | SF, CA
October 2006–May 2008
• Built, grew and led the creative department
• On Sr. Transition Team when bought by Saatchi
October 2006–May 2008
• Built, grew and led the creative department
• On Sr. Transition Team when bought by Saatchi
Associate Creative Director | Digitas | SF, CA
May 2004–October 2006
• Led creative on largest accounts (Schwab & Wells Fargo)
• Managed large staff of creatives + freelancers
May 2004–October 2006
• Led creative on largest accounts (Schwab & Wells Fargo)
• Managed large staff of creatives + freelancers