Contrast Designworks needed more visibility, so I developed a social strategy and posting schedule to make sure we had a consistent presence online. To fill in the gaps between the big news, I created this fun/funny agency haiku campaign. In just the first 90 days, page views were up 165%, comments up 325%, reposts up 300% and followers up 12.5%.
![](https://cdn.myportfolio.com/1813f13b-12e7-4b75-be36-cf0b29b3b7bc/a8ee36a1-e3a7-4154-bb0f-17681be63352_rw_1920.png?h=fca082961e1e0b5b82d9ccefc9b8d896)
![](https://cdn.myportfolio.com/1813f13b-12e7-4b75-be36-cf0b29b3b7bc/e90e9458-53a3-4cf7-b5f4-12aaf00a3801_rw_1920.png?h=a64c1cdd6a7ce623d3af8f56086c8e4a)
![](https://cdn.myportfolio.com/1813f13b-12e7-4b75-be36-cf0b29b3b7bc/101e2b98-fcbd-412d-80db-6badf8b9a2fa_rw_1920.png?h=b3f9d3af6bfbbac08d8191e138e4b777)
![](https://cdn.myportfolio.com/1813f13b-12e7-4b75-be36-cf0b29b3b7bc/6ac8ae56-c4d8-43ef-ac26-89bb74080e7b_rw_1920.png?h=da3eed8fdbf4f1e6bf856a4f78675388)
![](https://cdn.myportfolio.com/1813f13b-12e7-4b75-be36-cf0b29b3b7bc/a7a34982-572b-4ce0-b3a1-7c2fed270be3_rw_1920.png?h=e4efbd2e63096614550e33b1b400532f)
![](https://cdn.myportfolio.com/1813f13b-12e7-4b75-be36-cf0b29b3b7bc/4d2eaa56-3cb8-4cc3-8fa9-47c1dc134185_rw_1920.png?h=d9eafa36eee1c4e759384f60112dd1c7)
![](https://cdn.myportfolio.com/1813f13b-12e7-4b75-be36-cf0b29b3b7bc/2feef5e3-42c0-49ed-9583-8a2d286ba90e_rw_1920.png?h=97f648ca2fef7693dad8bb5026168d71)
![](https://cdn.myportfolio.com/1813f13b-12e7-4b75-be36-cf0b29b3b7bc/03fc99d7-6f22-42f8-9922-4ba9521ba526_rw_1920.png?h=86e0cc14226acedfdbc183fc279b54e7)
Social Media Campaign