11 of San Francisco’s greatest creative minds walk into a bar. No, it’s not the start of a joke, it’s Once – a one time, once-in-a-lifetime gathering of the city’s most creative advertisers. I concepted and created the event as founder of The San Francisco Egotist. Over the course of an evening, in a secret location, they discussed all aspects of agency life across 10 episodes. It was a rare chance to learn from the top creative minds in the world's top creative city.